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1. Your Brand Is More Than a Logo
Many beauty professionals think that once they have a logo, they have a brand. Wrong. Your brand is your overall experience—how people feel when they interact with your business. Your brand should tell a story, have a strong message, and evoke emotion.
2. Branding = Strategy
Before launching a product line or rebranding your business, you need a brand strategy—a roadmap for where your brand is going.
Your strategy should include:
✔ A clear vision – What problem does your brand solve?
✔ A mission statement – Why does your brand exist?
✔ A unique identity – What sets your brand apart from the rest?
3. Brand Consistency = Currency
Your brand needs to be consistent across every touchpoint—your website, social media, product packaging, and marketing materials. Brand consistency builds trust, recognition, and customer loyalty. If your colors, messaging, and packaging aren’t aligned, you’re confusing your audience.
💡 Example: Think of Chick-fil-A—their branding is consistent in every location, from employee uniforms to packaging. If you want your business to be taken seriously, show up with that same level of consistency.
4. Have a Marketing Plan for Your Brand
Many beauty entrepreneurs invest in branding but forget the most important part—marketing! Your brand won't sell itself.
You need a marketing strategy that includes:
✔ Social media presence – Post regularly and showcase your products.
✔ Live videos & influencer partnerships – Get your brand in front of the right audience.
✔ Run ads – Target your ideal customers effectively.
✔ Giveaways & promotions – Entice new buyers to try your products.
5. Ready to Launch? Start with the Right Products
If you’re launching a product line, start with the essentials.
Lakecha recommends:
✔ Shampoo & Conditioner – Every beauty professional needs these.
✔ Oil – Scalp care is a must.
✔ Shine Spray – Adds instant glow.
✔ Foam & Serum – Perfect for styling and finishing.
With Monster Brand’s Build-A-Brand program, you can start your own custom product line with as little as $1,100 for six products (24 pieces each).
New Opportunities with Monster Brand!
Looking to expand your brand? Monster Brand just released three new products:
✅ 16oz Curl Butter
✅ 16oz Curl Gel
✅ Hair Growth Vitamins (30-day supply)
🔥 Special Offer: Get 24 pieces of each of these new products for $999, or level up to 48 pieces for $1,599—including labels & graphics!
Take Action: Build & Expand Your Brand Today!
🚀 Want to start or expand your brand?
Contact Elaine Truesdale at elaine@anhcpro.org or text/call (855) 680-2642.
📌 Need one-on-one brand strategy coaching?
Email Lakecha Dionne at lakechamcrae@yahoo.com for a personal consultation.
It’s time to reset, rebrand, and relaunch—don’t wait! Your brand’s next level starts now. 🚀
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