Struggling to Grow Your Salon? Unlock the Secrets to Long-Term Success

Running a salon is a rewarding yet challenging journey. The excitement of opening your doors fades quickly when faced with the reality of business expenses, client management, marketing, hiring, and growing a team. It can feel overwhelming, but the good news is—you’re not alone! The ANHC PRO Salon Owners Club is here to support and guide you, and we’re thrilled to have Miki Wright, 6-Figure Success Mentor, as our Club Chair, sharing her expertise to help salon owners navigate these challenges.

Miki has been dropping gems inside the club—insightful, actionable advice that members can engage with, discuss, and implement in their businesses. Whether you’re struggling with pricing, marketing, or building a sustainable salon business, Miki has been there and is here to help.

Are You Falling Into the Pricing Trap?

One of the most common struggles salon owners face is pricing. Miki recently shared some powerful insights about pricing traps and why many stylists undervalue their services.

“If someone questions your prices, does that mean you should lower them?”

Her answer? Absolutely not.

Miki points out that pricing objections are normal—they happen everywhere, from restaurants to dentists' offices. Yet, hairstylists often panic when clients question their prices, leading them to discount services unnecessarily.

The Real Cost of Undercharging

• Working longer hours just to break even

• Attracting price-shopping clients instead of loyal ones

• Feeling exhausted and burned out

• Struggling to invest in your education and business growth

Instead of letting price objections shake your confidence, Miki advises salon owners to stand firm in their value. Pricing should reflect expertise, experience, and the quality of service—not fear of losing clients. If you’re tired of second-guessing your prices, now is the time to break free from the pricing trap!

Turning Social Media Posts into Paying Clients

Many salon owners struggle with social media marketing—spending time and effort posting but not seeing results. Miki shared the story of Maria, a hairstylist in Houston who was creating beautiful Instagram content but wasn’t attracting local clients. Her breakthrough moment? Focusing on connecting with her local audience.

Here are three key takeaways from Miki’s advice on using social media effectively:

1️⃣ Make Your Location Clear – Let potential clients know where you are! Add your city to your bio and make sure your salon’s address is easy to find.

2️⃣ Engage with Local Businesses – Follow and interact with five local businesses that attract your ideal clientele. Their followers could become your next clients!

3️⃣ Start Conversations in DMs – When someone likes your post, send a friendly DM thanking them and asking if they need help with their hair. A simple “Thanks for the love!

Are you local? I’d love to help you achieve your hair goals!” can open doors to new clients.

Success on social media isn’t about posting more—it’s about posting smarter and building genuine relationships with potential clients.

Avoid Ownership Overwhelm & Set Clear Business Goals

As salon owners, you wear many hats, and that can lead to burnout. To start 2025 on the right track, Miki suggests focusing on three simple yet powerful steps:

✅ Define Your Big Picture – What do you want your salon to look like by the end of the year? Write down your financial goals, work-life balance vision, and the type of clients you want to attract.

✅ Leverage Your Strengths – What services or skills set you apart? Focus on those to attract the right clients and grow your business.

✅ Plan with Intention – Break your big goals into smaller, actionable steps. Choose one main focus per quarter, whether it’s raising prices, streamlining systems, or launching a new service.

Remember: Clarity creates momentum. Start small, stay focused, and build a business that works for you.

Join the Conversation in the ANHC PRO Salon Owners Club!

The ANHC PRO Salon Owners Club is more than just a networking space—it’s a community of like-minded professionals supporting one another in building profitable and sustainable salon businesses.

💬 Engage with Miki’s insights by sharing your thoughts, asking questions, or starting your own discussions.

📍 Introduce yourself—tell us where you’re from, the type of salon or spa you run, and your biggest business challenges.

🔗 Take advantage of exclusive resources—weekly blog posts, expert tips, and opportunities to connect with industry leaders.

Let’s stay connected and committed to making your salon the thriving business you envision. When we share knowledge and support each other, we all rise to new heights!

📣 Looking for more personalized support? Miki is offering FREE Mini Profit Plan Sessions to help salon owners create a strategy for success in 2025. Book your session here: https://mikiwright.com/profit15.